Branding Opportunity in Lockdown
Nowadays, we all talk about the pandemic which has caused a lot of harm to the economy of the world. Amidst this, Social media has seen a huge rise in the goods supply chain. The use of video chat apps like Instagram live, Zoom and tiktok is increased up to 90% hence leading to growth in online customers.
Hence this lockdown is helping many consumers around the world to get attracted to goods and services online as if the complete market is overtaken by digital power. With this also digital marketing skills are in serious demand to deal with after-effects of the outbreak, Now is the good time for brands to keep customers engaged and do the branding onto a more serious note. Also looking at the time, we think it’s an absolute necessity to bring on the brand to new heights, we have one of the best examples of Doordarshan channel which has seen a huge rise among big players.
So the product based companies can attract customers by following our suggestions and being interactive with live Q&A, workouts, games and more by this the customers will be indirectly connected to the brands and make their reach stronger among them by understanding the need of time and making this quarantine time an easy go for them And service-based companies should share their experiences with testimonials so that they can generate the brand trust in them and soon we will be able to recover from cloudy blooms of time.